Led by Cade Massey, Wharton Practice Professor in Operations Department, Information and Decisions and Adi Wyner, Wharton Professor of Statistics
- Supports a strategic approach to an expanding sports business industry by focusing on topics such as the emergence of sports analytics and player performance tracking, legalized sports betting, and esports.
- Provides a wide range of opportunities to apply what students learn in classes and connect it to industry.
- Serves to advance learning and development, academic research, alumni engagement and industry relationships, all within one student-focused initiative.
Cade Massey is a Practice Professor in the Wharton School’s Operations, Information and Decisions Department. He received his PhD from the University of Chicago and taught at Duke University and Yale University before moving to Penn. Massey’s research focuses on judgment under uncertainty – how, and how well, people predict what will happen in the future. His work draws on experimental and “real world” data such as employee stock options, 401k savings, the National Football League draft, and graduate school admissions. His research has led to long-time collaborations with Google, Merck and multiple professional sports franchises. Massey’s research has been published in leading psychology and management journals, and covered by the New York Times, Wall Street Journal, Washington Post, The Economist, and National Public Radio. He has taught MBA and Executive MBA courses for 15 years, receiving teaching awards for courses on negotiation, influence, organizational behavior and human resources. He also co-teaches Wharton’s “People Analytics” MOOC on Coursera. Massey is faculty co-director of Wharton People Analytics, co-host of “Wharton Moneyball” on SiriusXM Business Radio, and co-creator of the Massey-Peabody NFL Power Rankings for the Wall Street Journal. He lives in Center City Philadelphia.
Professor Wyner received his Bachelors degrees in Mathematics from Yale University, where he graduated Magna Cum Laude with distinction in his major. He was the recipient of the Stanley Prize for excellence in Mathematics. His PhD in Statistics is from Stanford University, where he won a National Science Foundation Graduate Fellowship, the Abrams Prize and the Herz Foundation fellowship. After graduating from Stanford, he received the NSF post-graduate fellowship and a visiting Professorship at the University of California, Berkeley. Dr. Wyner has been a Professor of Statistics at the Wharton School of Business for the last 11 years. He is a tenured Professor and the Chair of the Undergraduate Program in Statistics for the University of Pennsylvania.
Professor Wyner is an expert at Probability Models and Statistics. His principle focus at Wharton has been research in Applied Probability, Information Theory and Statistical Learning. He has published more than 30 articles in leading journals in many different fields, including Applied Statistics, Applied Probability, Finance, Information Theory, Computer Science and Bio-Informatics. He has received grants from the NSF, NIH and private industry. Professor Wyner has participated in numerous consulting projects in various businesses. He was one the earliest consultants for TiVo, Inc, where he helped to develop early personalization software. Dr. Wyner created some of the first on-line data summarization tools, while acting as CTO for Surfnotes, Inc. More recently, he has developed statistical analyses for banks and marketing research firms and has served as consultant to several law firms in Philadelphia, New York and Washington, D.C. In addition, he has served as statistical faculty advisor for the University Pennsylvania Law School. His interest in sports statistics has led to a collaboration with ESPN where Dr. Wyner was the PI on the ESPN funded MLB player evaluation research project. He has worked has also served as a statistical expert for hedge funds and private equity concerns.
Michelle Young is the Director of Sports Analytics and Sports Business Initiative for the Wharton Sports Business Initiative. She joined the organization in September of 2015 after accumulating more than a decade of experience in various facets of the sports industry.
Michelle began her career in sports business in 2002 for the Philadelphia Eagles, promoting premium suite and club seat licenses at the newly-constructed Lincoln Financial Field.
She then joined the athletic apparel manufacturer, AND 1, where her management of various aspects of the company’s famed Mix Tape Tour helped expand the Tour’s value as a global sales tool for the brand across Europe and the Asia-Pacific region.
After her time at AND 1, Michelle immersed herself in the collegiate side of sports, occupying positions of increasing responsibility over a seven year span at Temple University. She first joined the Temple Athletics Department, where she engaged in a broad range of fundraising activities for the men’s basketball and football programs and served as stewardship manager for the Owl Club.
While with the Athletics Department, she also planned a variety of high profile events for NCAA tournaments and bowl games. This experience led to a position in the University’s Office of Special Events, where her event planning responsibilities expanded to include leadership hospitality at sporting and other events and coordinating across multiple University departments to ensure the successful planning and execution of the University’s annual Commencement ceremonies and the Inauguration of University President Neil D. Theobald.
Michelle’s extensive experience in the sports industry has afforded her the invaluable breadth and depth of knowledge that she brings to her role as Director of the Wharton Sports Analytics and Business Initiative.
Michelle earned a Master of Science degree in Sports Management from Temple University and a Bachelor of Arts degree in Public Relations from the University of Florida. In her free time Michelle enjoys running and has competed in three half marathons; she runs a number of races throughout the year. She is a Pennsylvania native and currently resides in Philadelphia.
Assistant Director, Digital Operations
Regina Preston is the Business Manager for the Wharton Sports Analytics and Business Initiative. She joined the team in October 2019 after working with several other Schools and Centers at Penn. She received her Bachelors of Arts in Classics and Anthropology from Luther College.
She is originally from Des Moines Iowa and came to the University of Pennsylvania to continue her education in Classical Studies. She enjoys running, skateboarding, and continually learning.
Wharton Sports Analytics and Business Initiative
3819 Chestnut Street, Suite 320
Philadelphia, PA 19104