Wharton Sports Analytics Journal

Open Access · ISSN 3070-4065

SPRING 2026

Kicking for Goal or Touch? An Expected Points Framework for Penalty Decisions in Rugby Union

AUTHORS

Kenny Watts, University of Pennsylvania
Jonathan Pipping-Gamón, University of Pennsylvania 

ABSTRACT

Following a penalty in rugby union, teams typically choose between attempting a kick at goal or kicking to touch to pursue a try. We develop an Expected Points (EP) framework that quantifies the value of each option as a function of field location and
game context.

Using phase-level data and observed penalty kicks, we construct two context-aware surfaces: (i) the expected points of a possession beginning with a lineout and (ii) the expected points of attempting a kick at goal. Comparing these surfaces yields decision maps that identify where kicking for goal or kicking to touch maximizes expected points, and how the boundary shifts with game context and expected meters gained to touch.

To our knowledge, this is the first comprehensive EP-based assessment of penalty strategy in rugby union; it also provides a foundation for future refinement with richer event data and extension to win-probability analysis.

About the Wharton Sports Analytics Journal

ISSN 3070-4065 (Online)

The Journal is published by the Wharton Sports Analytics and Business Initiative and features original student research at the intersection of sports, business, and analytics. Explore the Journal.

Logo for the Wharton Sports Analytics and Business Initiative at the University of Pennsylvania, featuring the Wharton shield.