Wharton Sports Business Summit Program

9:00 AM – 9:50 AM: Breakfast and Registration (Forum)

9:50 AM – 10:00 AM: Opening Remarks (G06)

10:00 AM – 10:50 AM: Morning Fireside Chat (G06)

  • Marc Lasry: Co-Owner of the Milwaukee Bucks, CEO of the Avenue Capital Group
  • Moderated by Kate Solomon, CAS’25

11:00 AM – 11:50 AM

Investment Opportunities in Sports (F85)

  • Allison Doran, Corporate Development Manager, Playfly Sports
  • Sabrina Hannam, CEO and Chairman, Boardswell
  • Bruce Lefkowitz, Founder and Principal, Six Pack Media LLC
  • Sandra Richards, Head of Global Sports & Entertainment, Morgan Stanley
  • Moderated by Eric Fisher, U.S. Editor for SportBusiness Group

Following in the Footsteps of Recent Penn Alumni (F95)

  • Eric Babitz, Manager of Baseball Operations, Milwaukee Brewers
  • Noah Klayman, Business Development Manager, DraftKings Inc.
  • Matt MacDonald, Scouting Operations Coordinator, Brooklyn Nets
  • Carson Miller, Managing Consultant, IBM Sports & Entertainment
  • Kelly Schrader, Associate Manager-Global Strategy & Innovation, NBA
  • Moderated by Michelle Young, Director, Wharton Sports Analytics and Business Initiative

12:00 PM – 12:50 PM

Analyzing Philadelphia: Data-Driven Insights Across the City’s Sports Teams (F85)

  • Dean Costalas, Director of Soccer Analysis, Philadelphia Union
  • Ani Kilambi, Assistant General Manager, Philadelphia Phillies
  • Fan-Hal Koung, Assistant General Manager, Philadelphia 76ers
  • Moderated by Sam Mondry-Cohen, Senior Sports Business Fellow, Wharton Sports Analytics and Business Initiative

Contracts and Career Paths: A Deeper Dive into Sports Networking (F95)

  • Amanda Herald, VP of Marketing Strategy, Insights and Planning, NFL Kelly Lewis, VP, TurnkeyZRG
  • Halle Wilf, Partner, WISE Ventures
  • Susan Williamson, SVP of Business Operations, Harris Blitzer Sports & Entertainment
  • Moderated by Erica Keswin, Author, Speaker, Workplace Strategist

12:50 PM – 1:20 PM: Lunch and Networking (Forum)


1:20 PM – 2:10 PM

Sports Sponsorship Workshop (F85)

  • Ishveen Jolly, Founder, and CEO, OpenSponsorship
  • Seth Ladetsky, SVP, Client Partnerships and Head of Sports Digital Sales, Warner Bros. Discovery
  • Lauren Reiss, Sports Partnerships, Meta

Esports Case Study: Launching and Branding the Overwatch League (F65)

  • Kristin Connelly, VP of Global Branding, Activision Blizzard Esports

2:20 PM – 3:10 PM

Building a Brand in Sport (F85)

  • Will Misselbrook, Chief Creative Officer, Washington Commanders
  • Ben Sosenko, Chief Communications Officer, Overtime
  • Moderated by Alexandra Wittchen, Vice President, Strategy, 160over90

Sports Betting and Analytics (F95)

  • Yadir Lakehal, Data Scientist, Stats Perform
  • Nikhil Oza, Director of Baseball Analytics, Big League Advantage
  • Ella Papanek, Quantitative Sports Trader, Susquehanna International Group, LLP (SIG)
  • Moderated by Adi Wyner, Professor of Statistics and Data Science, Director of Undergraduate Program in Statistics and Data Science, Faculty Lead, Wharton Sports Analytics and Business Initiative

3:25 PM – 3:30 PM: Remarks

3:30 PM – 4:20 PM: Closing Fireside Chat (G06)

  • Tobias Harris: Professional Basketball Player, Philadelphia 76ers
  • Moderated by Eric Bradlow, The K.P. Chao Professor, Professor of Marketing, Vice Dean of Analytics at the Wharton School

4:20 PM – 4:30 PM: Final Remarks (G06)