9:00 AM – 9:50 AM: Breakfast and Registration (Forum)
9:50 AM – 10:00 AM: Opening Remarks (G06)
10:00 AM – 10:50 AM: Morning Fireside Chat (G06)
Marc Lasry: Co-Owner of the Milwaukee Bucks, CEO of the Avenue Capital Group
Moderated by Kate Solomon, CAS’25
11:00 AM – 11:50 AM
Investment Opportunities in Sports (F85)
Allison Doran, Corporate Development Manager, Playfly Sports
Sabrina Hannam, CEO and Chairman, Boardswell
Bruce Lefkowitz, Founder and Principal, Six Pack Media LLC
Sandra Richards, Head of Global Sports & Entertainment, Morgan Stanley
Moderated by Eric Fisher, U.S. Editor for SportBusiness Group
Following in the Footsteps of Recent Penn Alumni (F95)
Eric Babitz, Manager of Baseball Operations, Milwaukee Brewers
Noah Klayman, Business Development Manager, DraftKings Inc.
Matt MacDonald, Scouting Operations Coordinator, Brooklyn Nets
Carson Miller, Managing Consultant, IBM Sports & Entertainment
Kelly Schrader, Associate Manager-Global Strategy & Innovation, NBA
Moderated by Michelle Young, Director, Wharton Sports Analytics and Business Initiative
12:00 PM – 12:50 PM
Analyzing Philadelphia: Data-Driven Insights Across the City’s Sports Teams (F85)
Dean Costalas, Director of Soccer Analysis, Philadelphia Union
Ani Kilambi, Assistant General Manager, Philadelphia Phillies
Fan-Hal Koung, Assistant General Manager, Philadelphia 76ers
Moderated by Sam Mondry-Cohen, Senior Sports Business Fellow, Wharton Sports Analytics and Business Initiative
Contracts and Career Paths: A Deeper Dive into Sports Networking (F95)
Amanda Herald, VP of Marketing Strategy, Insights and Planning, NFL Kelly Lewis, VP, TurnkeyZRG
Halle Wilf, Partner, WISE Ventures
Susan Williamson, SVP of Business Operations, Harris Blitzer Sports & Entertainment
Moderated by Erica Keswin, Author, Speaker, Workplace Strategist
12:50 PM – 1:20 PM: Lunch and Networking (Forum)
1:20 PM – 2:10 PM
Sports Sponsorship Workshop (F85)
Ishveen Jolly, Founder, and CEO, OpenSponsorship
Seth Ladetsky, SVP, Client Partnerships and Head of Sports Digital Sales, Warner Bros. Discovery
Lauren Reiss, Sports Partnerships, Meta
Esports Case Study: Launching and Branding the Overwatch League (F65)
Kristin Connelly, VP of Global Branding, Activision Blizzard Esports
2:20 PM – 3:10 PM
Building a Brand in Sport (F85)
Will Misselbrook, Chief Creative Officer, Washington Commanders
Ben Sosenko, Chief Communications Officer, Overtime
Moderated by Alexandra Wittchen, Vice President, Strategy, 160over90
Sports Betting and Analytics (F95)
Yadir Lakehal, Data Scientist, Stats Perform
Nikhil Oza, Director of Baseball Analytics, Big League Advantage
Ella Papanek, Quantitative Sports Trader, Susquehanna International Group, LLP (SIG)
Moderated by Adi Wyner, Professor of Statistics and Data Science, Director of Undergraduate Program in Statistics and Data Science, Faculty Lead, Wharton Sports Analytics and Business Initiative
3:25 PM – 3:30 PM: Remarks
3:30 PM – 4:20 PM: Closing Fireside Chat (G06)
Tobias Harris: Professional Basketball Player, Philadelphia 76ers
Moderated by Eric Bradlow, The K.P. Chao Professor, Professor of Marketing, Vice Dean of Analytics at the Wharton School
