9:00 AM – 9:50 AM: Breakfast and Registration (Forum)
9:50 AM – 10:00 AM: Opening Remarks (G06)
10:00 AM – 10:50 AM: Morning Fireside Chat (G06)
- Marc Lasry: Co-Owner of the Milwaukee Bucks, CEO of the Avenue Capital Group
- Moderated by Kate Solomon, CAS’25
11:00 AM – 11:50 AM
Investment Opportunities in Sports (F85)
- Allison Doran, Corporate Development Manager, Playfly Sports
- Sabrina Hannam, CEO and Chairman, Boardswell
- Bruce Lefkowitz, Founder and Principal, Six Pack Media LLC
- Sandra Richards, Head of Global Sports & Entertainment, Morgan Stanley
- Moderated by Eric Fisher, U.S. Editor for SportBusiness Group
Following in the Footsteps of Recent Penn Alumni (F95)
- Eric Babitz, Manager of Baseball Operations, Milwaukee Brewers
- Noah Klayman, Business Development Manager, DraftKings Inc.
- Matt MacDonald, Scouting Operations Coordinator, Brooklyn Nets
- Carson Miller, Managing Consultant, IBM Sports & Entertainment
- Kelly Schrader, Associate Manager-Global Strategy & Innovation, NBA
- Moderated by Michelle Young, Director, Wharton Sports Analytics and Business Initiative
12:00 PM – 12:50 PM
Analyzing Philadelphia: Data-Driven Insights Across the City’s Sports Teams (F85)
- Dean Costalas, Director of Soccer Analysis, Philadelphia Union
- Ani Kilambi, Assistant General Manager, Philadelphia Phillies
- Fan-Hal Koung, Assistant General Manager, Philadelphia 76ers
- Moderated by Sam Mondry-Cohen, Senior Sports Business Fellow, Wharton Sports Analytics and Business Initiative
Contracts and Career Paths: A Deeper Dive into Sports Networking (F95)
- Amanda Herald, VP of Marketing Strategy, Insights and Planning, NFL Kelly Lewis, VP, TurnkeyZRG
- Halle Wilf, Partner, WISE Ventures
- Susan Williamson, SVP of Business Operations, Harris Blitzer Sports & Entertainment
- Moderated by Erica Keswin, Author, Speaker, Workplace Strategist
12:50 PM – 1:20 PM: Lunch and Networking (Forum)
1:20 PM – 2:10 PM
Sports Sponsorship Workshop (F85)
- Ishveen Jolly, Founder, and CEO, OpenSponsorship
- Seth Ladetsky, SVP, Client Partnerships and Head of Sports Digital Sales, Warner Bros. Discovery
- Lauren Reiss, Sports Partnerships, Meta
Esports Case Study: Launching and Branding the Overwatch League (F65)
- Kristin Connelly, VP of Global Branding, Activision Blizzard Esports
2:20 PM – 3:10 PM
Building a Brand in Sport (F85)
- Will Misselbrook, Chief Creative Officer, Washington Commanders
- Ben Sosenko, Chief Communications Officer, Overtime
- Moderated by Alexandra Wittchen, Vice President, Strategy, 160over90
Sports Betting and Analytics (F95)
- Yadir Lakehal, Data Scientist, Stats Perform
- Nikhil Oza, Director of Baseball Analytics, Big League Advantage
- Ella Papanek, Quantitative Sports Trader, Susquehanna International Group, LLP (SIG)
- Moderated by Adi Wyner, Professor of Statistics and Data Science, Director of Undergraduate Program in Statistics and Data Science, Faculty Lead, Wharton Sports Analytics and Business Initiative
3:25 PM – 3:30 PM: Remarks
3:30 PM – 4:20 PM: Closing Fireside Chat (G06)
- Tobias Harris: Professional Basketball Player, Philadelphia 76ers
- Moderated by Eric Bradlow, The K.P. Chao Professor, Professor of Marketing, Vice Dean of Analytics at the Wharton School