2026 Wharton Sports Business Summit Agenda
Check-in and Breakfast
Location: Lobby / Forum Level
Welcome and Opening Speaker: Marques Colston’s Path to Champion Capital
Location: G06
- Marques Colston, Managing Partner, Champion Capital
- Moderated by: Kenneth L. Shropshire, Wharton Professor Emeritus of Legal Studies and Business Ethics and Africana Studies
Fireside Chat: Inside the World Cup: Strategy, Scale, and Execution
Location: G06
- Amy Hopfinger, Chief Business & Strategy Officer, FIFA World Cup 2026
- Moderated by: Henning Piezunka, Associate Professor of Management, The Wharton School
Coffee Break
Location: Forum
*Track A: The Next Frontiers of Sports Investing
Location: G60
Lloyd Danzig, W’11, Managing Partner, Sharp Alpha
Issac Harrouche, W’13, Co-founder and CEO, 154 Partners
Sapna Shah, W’93, Principal, Red Giraffe Advisors
Moderated by: Cait Lamberton, Alberto I. Duran President’s Distinguished Professor and Professor of Marketing, Vice Dean and Director, Wharton Undergraduate Division
*Track B: The Sponsorship Shift
Location: G55
Andrew Dean, Vice President, Marquee Partnerships, Playfly Sports
Chase Garrett, Founder and CEO, Icon Source
Taylor Lake, Vice President, Partnerships, Unrivaled
Mary Server, Senior Vice President of Growth, SponsorUnited
Moderated by: Robert DiGisi, Lecturer, The Wharton School
*Track C: Sports Analytics Research Presentation
Location: G65
After Further Review: Blown Leads, Pass Protection, and ABS Challenges
Jonathan Pipping-Gamón, Ph.D. Student, Wharton Sports Analytics and Business Initiative Research Team
Lunch & Networking
Location: Forum
Sports Analytics Research Presentations by students in the Wharton Sports Analytics and Business Initiative Sports Research Seminar
Location: F55
Trey Elder and Samen Hossain: Pulling the Power Play: A Win Probability Strategy for Mixed Doubles Curling
Matthew Spivey and David Sun: Advanced Player Evaluation with Soccer Tracking Data
James Duong and Samuel Reiner: Strategic Spending in the EPL
*Track A: City as a Venue
Location: G60
Bill Hanway, Executive Vice President and the Global Sports Leader, AECOM
Adam Lewis, Director, Impact, Bay Area Host Committee
Meg Kane, Host City Executive/CEO, Philadelphia Soccer 2026
Moderated by: Kenneth L. Shropshire, Wharton Professor Emeritus of Legal Studies and Business Ethics and Africana Studies
*Track B: Fan Behavior
Location: G55
Anthony Brock, Vice President, Business Strategy & Analytics, Comcast Spectacor
Torey Korsunksy, CAS’16, Chief Business Officer, Novig
Priya Narasimhan, CEO and Founder, YinzCam; Professor, Carnegie Mellon University
Moderated by: Jared Faust, CAS’18, Director, Basketball Strategy & Growth, NBA
*Track C: Baker Retailing Center Ideathon 2026 Case Presentations
Location: G65
Professional Women’s Hockey League (PWHL) and the Cadillac Formula 1 ®Team Case Presentations from Wharton’s Baker Retailing Center Ideathon 2026 Winners
Analytics Spotlight
Location: G06
- Dean Oliver, Sports Analytics Pioneer, ESPN
- Moderated by: Paul Sabin, Senior Fellow and Senior Lecturer, The Wharton School
Featured Speaker: Leading a Multi-Team Sports Organization
Location: G06
- Tad Brown, CEO, Harris Blitzer Sports & Entertainment (HBSE)
In Conversation with Anne M. Greenhalgh, Ph.D., Adjunct Professor of Management, Senior Director, McNulty Leadership Program, The Wharton School