News & Podcasts

Alumni Spotlight: Kelly Schrader Talks About What Helped Her Break Into Sports Business and Her View on Esports

Wharton Sports Analytics and Business Initiative (WSABI) had a chance to connect with Wharton’s recent alumni, W’19 Kelly Schrader and Associate at the National Basketball Association (NBA). In her interview, Kelly talks about what helped her break into sports business, shares advice to current students, and her view on esports. Please describe your path into sports ...Read More

Changing the Game: How Data Analytics Is Upending Baseball

Sharing Knowledge@Wharton article and a podcast with Professor Abraham Wyner and MLB player Brendan Harris discussing how increased reliance on analytics is changing Big League rosters. Baseball legend Yogi Berra defied math logic but still made complete sense to game enthusiasts when he famously said, “Baseball is 90% mental. The other half is physical.” Well, the math is different in professional ...Read More

Wharton just launched a sports analytics program focusing on data in the industry

Check out the article in on launching Wharton Sports Analytics and Business Initiative (WSABI). The new resource and research center for use by students and faculty was created out of a growing interest in sports betting, data and esports. By Paige Gross   University of Pennsylvania announced this week that it was launching the Wharton Sports Analytics and Business Initiative (WSABI) for ...Read More

Wharton School Establishes New Sports Analytics and Business Initiative

PHILADELPHIA, December 4, 2019 — The Wharton School of the University of Pennsylvania announced today the establishment of the Wharton Sports Analytics and Business Initiative (WSABI). WSABI represents an expansion of school-wide sports business activities by building on the Wharton Sports Business Initiative (WSBI), founded in 2008. The addition of sports analytics offerings dramatically expands the scope ...Read More

Growth Is The Ultimate Team Sport

The article below by Stephen Diorio, Forbes, features Professor Adi Wyner, faculty co-Lead for WSABI on Four Lessons for Building High Performance Revenue Enablement Teams Growing revenue has emerged as the ultimate team sport. Selling to a digitally empowered customer across many channels requires a wider variety of functional roles, a bigger arsenal of tools and ...Read More

Congratulations! Alumni on SportsBusiness Journal’s New Voices Under 30 List

The SportsBusiness Journal introduced their Inaugural New Voices Under 30 recipients. These  individuals have been selected as the up and coming leaders and innovators in the sports field who’ve made significant impacts before the age of 30. 2019 We are proud to have five alumni, Hilary Ash W’13, Kevin Esteves C’12, Kerry Scalora C’14, Brandon Sosna C’15, and Zack Weiner C’14 who ...Read More

Why NFL Coaches Make Bad Decisions: A Gridiron Digest Seminar


Check out this article in Bleacher Report on four of the different sessions at the Wharton Sports Business Summit, including those by Annie Duke, Michael Lombardi, a group of Eric Eager, Josh Hermsmeyer Sean O’Leary, and Aaron Schatz, and Andrew Brandt. Gridiron Digest took a field trip to the Wharton Sports Business Summit at the University ...Read More

Wharton Sports Business Summit to feature speakers, panels, and a case competition

Check out this article by Isa Skibeli in The Daily Pennsylvanian about a preview of the Wharton Sports Business Summit. This week, the Wharton Undergraduate Sports Business Club and the Wharton Sports Business Initiative will host the third annual Wharton Sports Business Summit, an all-day conference featuring industry leaders in sports business. The conference will take place ...Read More