Wharton Sports Analytics and Business Initiative
A global leader in advancing the intersection of analytics and business within the sports industry.
2025 Race & Sports
Join us on April 24, 2025 at 5:30 p.m. ET, for the annual Race & Sports event, hosted at the Wharton School. This year, we are honored to welcome Professor Jeremi Duru, a leading voice in sports, business, and social justice, for an in-depth conversation with Professor Kenneth Shropshire.
This event is open to all. Whether you are studying sports management, working in the industry, or passionate about equity in athletics, you’ll gain valuable insights from this conversation. Don’t miss it!
Wharton Sports Analytics Journal
Interested in having your work featured in an upcoming edition?
We are looking for excellent and thought-provoking student research papers exploring sports data and AI and analytics topics from students of all disciplines and programs.
The Wharton Sports Analytics & Business Initiative Partners with PFF FC on Trailblazing Sports Analytics Research
We are thrilled to announce that the Wharton AI & Analytics Initiative (WAIAI) and the Wharton Sports Analytics and Business Initiative (WSABI) are entering into a new partnership with PFF FC, a soccer-based spinoff of the best-in-class sports analytics group PFF.
Applications Open for Wharton Sports Analytics and Business High School Programs
Applications are now open for our 2025 high school programs San Francisco: Moneyball Experience, and online programs Moneyball Training Camp and Sports Business Academy. These programs blend rigorous academics with real-world applications, empowering you to explore the intersection of sports, analytics, and business.
What Role Can AI Play in Sports?
Wharton professors Adi Wyner and Cade Massey join Eric Bradlow, vice dean of Analytics at Wharton, to discuss how AI — along with statistics and data science — can assist with tracking data, player evaluation, making predictions, and more. This interview is part of a special 10-part series called “AI in Focus.”
Changing the Game
The 2023 Fall/Winter issue of Wharton Magazine featured the Wharton Sports Analytics and Business Initiative as the cover story on sports analytics, with insights from alumni leaders in the field as well as cutting-edge research led by WSABI.
Wharton Sports Analytics and Business Initiative News
The Wharton High School Data Science Competition Wins Big
During the winter of 2023 and spring of 2024 more than 280 teams of high school students from around the globe competed in the first ever Wharton High School Data Science Competition, hosted by the Wharton Sports Analytics and Business Initiative (WSABI) and Wharton Global Youth Program.
Soaring with the Eagles: Wharton Student Lands Data Job with NFL
Where most sports fans see raw talent, Zach Drapkin (W ’22) sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games.
Italian Basketball Team Pallacanestro Trieste Partners with Wharton for an Analytics-Focused Future
Thanks to new ownership and some analytics-focused students, the team’s future and the business school look to be inextricably linked.
Penn Students Detail Their Analytics Internships in the NFL
Wharton students Zach Drapkin (W’22) and Sarah Hu (W’23), Wharton Undergraduate Sports Business Club Board Members, share their “once-in-a-lifetime experiences” interning for their favorite NFL teams.
2024 Race and Sports Event with William C. Rhoden
Wharton’s Ken Shropshire joined William C. Rhoden, former award-winning sports columnist for The New York Times thanks to a partnership between the Wharton Coalition for Equity and Opportunity, the Center for Africana Studies, and the Wharton Sports Analytics and Business Initiative.
Penn Students Place Top-4 in 2023 Syracuse University Basketball Analytics Competition
Penn students Jake Federman (CAS’25), Naomi Korn (CAS’24), Justin Lipitz (W’23), and Elan Roth (CAS’25) for placing top-4 in the 2023 Syracuse University Basketball Analytics Competition.
Wharton Sports Analytics and Business Initiative
Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104