The Wharton Sports Analytics and Business Initiative is a leader in the rapidly growing fields of sports analytics and sports business engaging both our students and industry leaders.


Why NFL Coaches Make Bad Decisions: A Gridiron Digest Seminar

Check out this article in Bleacher Report on four of the different sessions at the Wharton Sports Business Summit, including those by Annie Duke, Michael Lombardi, the group of Eric Eager, Josh Hermsmeyer, Sean O’Leary, and Aaron Schatz, and Andrew Brandt.

Running the Game

At the 2019 Wharton Sports Business Summit Kiki VanDeWeghe and Troy Vincent, both former professional athletes turned executives, reflected on their experiences as players and the modernization of the NFL and NBA.


A Guide to Wharton’s Summer Programs

Wharton Magazine
Spring/Summer 2019

2019 SportsBusiness Journal Forty Under 40 Recipients

Congratulations to Penn alumni who have been recognized by SportsBusiness Journal!

The Billion-Dollar Business of eSports

Wharton Magazine
Fall/Winter 2018