Wharton Sports Analytics and Business Initiative

A global leader in advancing the intersection of analytics and business within the sports industry.

Race and Sports: Wharton’s Kenneth L. Shropshire in Conversation with William C. Rhoden, former New York Times Sports Columnist

The 2024 Race and Sports event returns thanks to a partnership between the Wharton Coalition for Equity and Opportunity, the Center for Africana Studies, and the Wharton Sports Analytics and Business Initiative (WSABI). William “Bill” Rhoden, former award-winning sports columnist for The New York Times will join Kenneth L. Shropshire, David W. Hauck Professor Emeritus of Legal Studies and Business Ethics and Professor Emeritus of Africana Studies.

Wharton Sports Analytics Journal Call for Submissions

Our Spring 2024 edition will be published in May and will showcase a diverse collection of research articles authored by undergraduate and graduate students nationwide.
Research submitted on or before April 20, 2024 will be considered for the Spring Edition. Submissions received after April 20, 2024 will be considered for the Fall 2024 Edition.

Apply Now: Virtual Teaching Assistants for the Wharton Sports Business Academy

The Sports Business Academy examines various academic disciplines as they apply to the sports industry with an overview of the business and legal aspects of various intercollegiate, Olympic, and professional sports enterprises. We are seeking college students interested in sports business, who are available July 8 – July 26, 2024.

What Role Can AI Play in Sports?

Wharton professors Adi Wyner and Cade Massey join Eric Bradlow, vice dean of Analytics at Wharton, to discuss how AI — along with statistics and data science — can assist with tracking data, player evaluation, making predictions, and more. This interview is part of a special 10-part series called “AI in Focus.”

Italian Basketball Team Pallacanestro Trieste Partners with Wharton for an Analytics-Focused Future

When someone thinks of Pallacanestro Trieste, the 48-year-old professional Italian basketball team, the Wharton School probably isn’t the first thing that comes to mind. However, thanks to new ownership and some analytics-focused students, the team’s future and the business school look to be inextricably linked.

The 2023 Wharton Sports
Business Summit Packs the House

The Wharton Sports Analytics and Business Initiative (WSABI) and Wharton Undergraduate Sports Business Club (WUSBC) were thrilled to host the fifth Wharton Sports Business Summit on campus at the University of Pennsylvania on November 3, 2023.

Changing the Game

The 2023 Fall/Winter issue of Wharton Magazine featured the Wharton Sports Analytics and Business Initiative as the cover story on sports analytics, with insights from alumni leaders in the field as well as cutting-edge research led by WSABI.

Wharton Sports Analytics and Business Initiative News

Adi Wyner On the Impact of Sports on Finances

Faculty Director Adi Wyner shares his thoughts on the high cost of being a sports fan in Penn Today.

Penn Students Win Syracuse Sport Analytics 2022 Football Analytics Blitz

Penn students Zach Bradlow (Penn ’22), Zach Drapkin (W’22), Sarah Hu (W’23), and Ezra Troy crowned 2022 Football Analytics Blitz champs!

Wharton Junior ‘Takes the Field’

Emma Segerman, a junior at Wharton studying economics, attended the 2022 Take the Field program, a two-day event specifically designed for women interested in front office and on-field careers within professional baseball.

Penn Students Detail Their Analytics Internships in the NFL

Wharton students Zach Drapkin (W’22) and Sarah Hu (W’23), Wharton Undergraduate Sports Business Club Board Members, share their “once-in-a-lifetime experiences” interning for their favorite NFL teams.

Penn Students Place Top-4 in 2023 Syracuse University Basketball Analytics Competition

Penn students Jake Federman (CAS’25), Naomi Korn (CAS’24), Justin Lipitz (W’23), and Elan Roth (CAS’25) for placing top-4 in the 2023 Syracuse University Basketball Analytics Competition.

Soaring with the Eagles: Wharton Student Lands Data Job with NFL

Where most sports fans see raw talent, Zach Drapkin (W ’22) sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games.

Wharton Sports Analytics and Business Initiative

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265 S. 37th Street, Third Floor
Philadelphia, PA 19104